Living in the digital world means, among other things, using various digital platforms to grow your business. If you take a moment to think about it, you will realize one thing right away. Everyone is online these days. From content creators to businesses, everyone understands the importance of online presence, and everyone is doing what they can to boost it. Read more about the significance of it.

Clearly, social media plays a huge role here. Meaning what exactly? Well, meaning that businesses need to take advantage of it in order to grow their operations, gain clients and build a great audience. So, it is no wonder that you may have started thinking about doing the same thing.

Okay, you’ve started thinking about creating an Instagram page, for example, but you are still not sure whether you want to do it? The reason why you may not be sure about it is because you may not exactly understand the importance of social media for businesses in general. What we have to do, therefore, is talk a bit more about that, and then proceed towards helping you understand how to actually grow your page.

Those are two highly important questions. And, clearly, you need to get answers to both of them before embarking on the journey of creating an Instagram page for your business and running it. Let us, therefore, provide you with the answers you need and thus help you get a better idea about what your next course of action should be.

Importance of Social Media for Your Business

We have to, of course, begin with the question of the importance of social media for businesses in general. The obvious answer is – everyone is doing it. But, you want to know more, you want to get a clearer idea on why it is that you should spend your time boosting social media presence, and creating and growing a business page.

So, why should you do it? Well, first of all, this is how you build brand awareness. And, that is especially significant for new pages that want to get a higher reach and ensure that more people can see them and engage with their posts. Of course, new pages can benefit quite a lot from iDigic or similar places that can help them quickly boost brand awareness and gain more followers. But, that’s a story for later.

In addition to helping you build brand awareness, social media also helps you build relationships with your audience. Social platforms encourage interactions, which is quite different when compared to some one-sided traditional marketing efforts. They help you pinpoint your audience’s needs, likes and dislikes, and thus create a strategy that will help you build stronger connections with them. And, we all know just how important business-client relationships are.

Here is another important thing to know when deciding whether to use social media to your advantage. Basically, social media is a highly cost-effective marketing strategy. Creating a page is free, and there are a lot of things you can do for free to boost engagement, such as sharing high-quality content, and using strategies such as polls and quizzes to boost your audience’s interest and encourage them to interact. Sure, there are also paid ads and some other expenses you may have, but when compared to some other strategies, there is no denying the fact that this one is rather cost-effective.

How to Grow Your Instagram Page

Having read the above, the importance of social media in general, and thus Instagram for that matter, should be quite clear to you. So, chances are that you’ve decided to go for it and finally set up a page and start growing it. Perhaps you’ve already gone through the simple steps of setting things up, and you are now trying to do the growing part. And, that’s what we’re here to help with.

If not quite sure how to use social media in general for your business, this should help: https://www.investopedia.com/use-social-media-to-grow-business-8391642

First and foremost, what you should think about doing here is optimizing your actual page. Ensure that the profile is complete, and do your best to optimize it not only for searchability but also for brand identity. Add your logo to your profile picture, choose a user name that aligns with your brand and that is consistent across all platforms, and also write a short, but informative, bio that includes a CTA, thus leading people to your website or any kind of a landing page you have in mind.

You’ve probably heard the saying “Content is king” too many times already. Well, the truth is that this saying is used so much because it is absolutely true. Meaning, therefore, that you have to do your best to create high-quality content that will incite engagement and generally make people revisit your page. Professional photographs can help here, and you should also remember to incorporate videos and reels into the strategy. Whatever you do, the key is to create high-quality content and be consistent.

Engaging with your audience is also a must. So, the point is not only sharing posts and letting people like, share, and comment. On the contrary, you have to participate as well, answering comments and DM queries and using various strategies to create a sense of community.

Finally, the one thing you shouldn’t forget to do when trying to grow your page, and especially a new one, is the possibility to boost your page to get more followers or buy followers. Of course, the trick is in doing this smartly, gradually, and as an additional technique in your overall strategy, aiming at ultimately boosting organic engagement. This can be the perfect strategy when used the right way, so make sure to find some providers that can sell you real and high-quality followers. In short, choose the right provider and incorporate this into your Instagram page growing strategy, as that’s how you’ll get quicker results.

The post Importance of Social Media for Businesses & How to Grow Your Page appeared first on The Total Entrepreneurs.

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