When you have a leading business in any trade, traditional forms of advertising and word of mouth go a long way. Recommendations from previous clients or other contractors are an easy way to get people interested in your services. Print media and traditional ads are also great for catching the eye of clients in your local area. However, these tools aren’t enough anymore to get ahead. Every company, regardless of their specific trade, needs to take advantage of website optimization, local SEO, and social media to get noticed. You might not have the most interesting product to sell to the masses with bold viral advertising. Waterproofing for basements and other remolding jobs is more of a necessity than a luxury. Still, with the right approach to online marketing and some contractor leads, you can see more people coming to you for help.

Website Optimization For Waterproofing Businesses

Website optimization is essential when trying to attract new clients to your business. People who need your services will search for respected companies and research them via their websites first. Therefore, you need a website that looks professional, is user-friendly, and is convincing enough to lead to conversions. When you work with the right agency, you can transform your site to bring in more traffic, decrease your bounce rate, and get people to contact you for quotes. This means a high-quality landing page, great written content about your services, and effective navigation.

From there, you can look at additional optimization tools like keywords, backlinks, and mobile optimization. A high-quality website with this improvement and user-friendly content will help you rank better on organic search engines. However, you can go even further with keyword research and SEO tools. You can build basement waterproofing leads and help find people in your local area.

Local SEO Tools For Waterproofing Businesses

Local SEO takes your service marketing further and makes you stand out in your local community. There are ways to make your website content more effective for local searches. Localized keywords are essential to improve your position in organic search results. People aren’t just looking for information on how to waterproof a basement and renovate their home. They’re looking for tradespeople in their specific area to get the job done. Therefore, if you mention that area in your landing page and service page, you’ll rank for those search terms. You can create pages that focus on key services in a target area. Searchers will get directed to that page to learn more about what’s on offer and then see the contact form to get in touch.

Another vital tool here is a Google Business Profile. This profile compiles all your information in one place, making it even easier for people to learn about you. They’ll see your contact information, website link, and verification from Google’s background check. This can give searchers all they need to know without going directly to your website. They can also read Google reviews from previous clients to see that you’re a worthy choice. What’s even better is that this all ties in with Google Maps to highlight your location. It’s another way to get seen as people search their local area.

Another tool to consider here is Google Local Service Ads. These small boxes of information include the bare minimum needed to get noticed and draw people in, such as contact details and a headshot. The big difference is that this is a surefire way to get to the top of the search page for your area. This is ranked by proximity to the searcher rather than brand recognition and history. Therefore, you could end up beating rivals with minimal effort to become more visible.

Also read: Unveiling the Important Reasons Why Your Business NeedS SEO

Social Media For Waterproofing Businesses

Finally, there’s the opportunity to get noticed on social media. You might think there isn’t a place for tradespeople like you alongside high-end brands and influencers. Yet, the right post on the right platform can make a huge difference to a company, and this goes for tradespeople too. The trick comes in finding the right people on the right platforms.

The first step is to add posts to community-based social media platforms for local SEO. Facebook pages are perfect. This is where you can connect with the community and be more involved with what’s going on in the local area. You can share and like posts from people who could easily need your services in the future. Facebook ads go even further and promote services to people based on their location and online activity. These tie in with other Meta platforms like Instagram to expand your reach. Instagram is a great additional tool for visual content and viral trends if you want to get noticed.

Finally, there’s the option of creating a YouTube channel for effective video content. It’s easy to forget how many people are using YouTube as a search engine every single day. It’s actually the second most-used search function after Google. This includes a lot of people asking for tutorials on how to fix things in their homes by themselves. They would rather follow along with a well-made video than pay to hire someone. Obviously, that’s not a great idea with waterproofing. Still, you can create informative video content about how waterproofing works, and what the benefits are, and end with a recommendation to get a professional in for the best finish. Some before and after shots of projects help prove your worth, too. Add your contact information in the description box and links to those contact forms online to make those conversions.

Broaden Your Online Reach To Find New Clients

The important thing to remember here is that the more you do to market your company online, the better the chance of being seen. People who want traditional services and renovation companies aren’t simply asking friends and family for recommendations or finding people in newspaper ads. They’re Googling local companies and checking out the top results for the area. That could easily be you with the right Google tools, local SEO, website optimization, and social media ads. Make the most of a strong SEO strategy and contractor leads to improve all aspects of this plan, and watch as people start contacting you with jobs.

The post Getting Your Waterproofing Business Seen Online appeared first on The Total Entrepreneurs.

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